Online Marketing marketing, also known as digital marketing, web marketing, internet marketing, or e-marketing
is the marketing of products or services over the Internet. Internet marketing is sometimes
considered to be broad in scope because it not only refers to marketing
on the Internet, but also includes marketing done via e-mail and wireless
media. Management of digital customer data and electronic customer relationship
management (ECRM) systems are also often grouped
together under internet marketing.
Clearly, marketers are adding on-line channels to
find, reach, communicate, and sell. I-marketing has at least five great
advantages. First, both small and large firms can afford it. Second, there is
no real limit on advertising space, in contrast to print and broadcast media.
Third, information access and retrieval are fast, compared to overnight mail
and even fax. Fourth, the site can be visited by anyone from any place in the
world. Fifth, shopping can be done privately and swiftly.
The
current project on innovative marketing strategies aims to understand the
concept of online marketing; study as to how much online marketing has
penetrated in the market place; gain insights about functioning of online
marketing; study the benefits of online marketing for the businesses as well as
the customers and explore the future prospects of online marketing.
The report concludes that internet has opened up new
avenues for reaching the consumer. It is true that there is never a fixed way
or strategy that a marketer can use to market its products and services on the
internet but it is still very much an arena where creative thinking can take
the company reach new heights. Thus we can say that marketing has not changed
its shape. It is the same, unpredictable, unusual and creative field that needs
constant change and open inputs that can work wonders for the company.