Online Marketing marketing, also known as digital marketing, web marketing, internet marketing, or e-marketing
is the marketing of products or services over the Internet. Internet marketing is sometimes
considered to be broad in scope because it not only refers to marketing
on the Internet, but also includes marketing done via e-mail and wireless
media. Management of digital customer data and electronic customer relationship
management (ECRM) systems are also often grouped
together under internet marketing.
Clearly, marketers are adding on-line channels to
find, reach, communicate, and sell. I-marketing has at least five great
advantages. First, both small and large firms can afford it. Second, there is
no real limit on advertising space, in contrast to print and broadcast media.
Third, information access and retrieval are fast, compared to overnight mail
and even fax. Fourth, the site can be visited by anyone from any place in the
world. Fifth, shopping can be done privately and swiftly.