The automobile industry, one of the core sectors, has undergone
metamorphosis with the advent of new business and manufacturing
practices in the light of liberalization and globalization. The sector
seems to be optimistic of posting strong sales in the couple of years in
the view of a reasonable surge in demand. The Indian automobile market
is gearing towards international standards to meet the needs of the
global automobile giants and become a global hub. A detailed analysis of
Automobile industry has been covered in respect of past growth and
performance. Under this project to better understand the Industry I have
used Fundamental tools to make it more authentic and meaningful.
An economy-industry-company (E.I.C) approach has been followed under
Fundamental Analysis which covers effect of Recession, the impact of
inflation, FDI’s, Export, and GDP etc. on Automobile Industry. The
Industry Analysis has been done with the help of SWOT analysis and
industry life cycle. For Company Analysis as a part of Fundamental tool
we have undergone with the comparative analysis of TATA Motors the
leading company, Bajaj AutoIndia’s largest Car manufacturer and Mahindra
and Mahindra along with the help of ratio analysis. The fundamental
aspect consists of financial and Non-Financial analysis of these
companies.
At the end conclusion and recommendations have been specified so as to make the project work more meaningful and purposeful.